Immersive (XR/AR/VR) for cultural venues

Into Reality is a Barcelona-based startup that provides an immersive, interactive, multi-device web player for audiovisual and musical content. The platform combines traditional 2D signals with 360º/180º video and virtual reality, enabling users to access live events and concerts through mobile devices, tablets, PCs, and VR headsets without requiring apps. The technology features proprietary SYNCX multi-camera synchronization and Gaze Control for eye-tracking navigation, with a particular focus on accessibility for people with reduced mobility.

Memories of the Melted is an interactive climate art installation that transforms over 130,000 scientific data points about glacier decline into a real-time, multisensory experience. Visitors use hand gestures to navigate through time (1890s to 2100) and adjust temperature scenarios while interacting with a physical ice sheet that drips water at rates corresponding to projected glacier melt. The installation combines AI-powered generative art, motion sensors, projection mapping, and synchronized soundscapes to visualize the Rhône Glacier's past, present, and future states under different climate scenarios. Created in collaboration with leading glaciologists, it bridges scientific accuracy with emotional engagement for policy makers, educators, and the general public.

Bosc dels Sentits is an immersive interactive exhibition designed to raise awareness about the human-nature relationship, climate change, and environmental conservation. Using Playtronica® technology, visitors can generate electrical impulses by touching conductive natural objects (trees, plants, leaves, fruits), which are then translated into visual landscapes and sounds via Smode® and Ableton®. The experience engages multiple senses—hearing, sight, smell, and touch—to encourage reflection on climate consciousness. The project has completed a first edition and is now planning a second edition targeting the Barcelona/Catalunya market.

Unframed Collection is a B2B SaaS platform and marketplace dedicated to the distribution of immersive VR/AR experiences to cultural venues such as museums, galleries, libraries, and location-based entertainment spaces. It provides a curated catalog of premium immersive works, a content management system for remote management of VR headsets, DRM-protected content licensing, and editorial resources for the cultural immersive sector. The platform operates a dual-sided marketplace connecting rights holders and content creators with cultural institutions, using a subscription plus credit-based pay-per-use business model with a 70/30 revenue split favoring creators.

Pi tech is a Greek XR and AI technology studio founded in 2020, specializing in immersive AR, VR, and Mixed Reality applications for education, healthcare, culture, and sustainability. The company builds modular platforms such as HealthOn XR (medical training), SRI XR (smart building sustainability education), and Pi CARD (AR tourism postcards), deployed across universities, cultural institutions, and public settings. Revenue is generated through licensing, SaaS subscriptions, and EU grant funding (Erasmus+, Horizon Europe), with 20+ XR labs deployed across Greek universities and over 3,000 visitors to their AR Museum experience.

Musa Guide is an AI-native audio guide platform designed for museums, galleries, castles, and cultural heritage sites. It replaces traditional hardware-based audio guides with a spatially aware, conversational AI system that runs on visitors' personal smartphones via QR code, requiring no app download. The platform combines curator-controlled knowledge graphs, spatial routing, and continuous conversational AI to deliver personalised, interactive tours in 40+ languages. Institutions can choose from revenue-share, subscription, or prepaid pricing models with no upfront costs.